Deepening Client Relationships: Two Simple, Powerful Approaches
Building strong, meaningful relationships with clients is crucial in business. While there are many ways to connect and foster rapport, two simple actions can deepen a relationship with a new client quicker than anything else:
✅ Workout with them
✅ Share a meal with them
These two activities may seem straightforward, but they create lasting bonds that go beyond the transactional nature of business. Here’s why:
1. Workout with Them 💪🏼
Physical activity breaks down barriers and allows people to connect on a personal level. It doesn’t have to be an intense, sweat-filled gym session—it can be as simple as taking a long walk and letting the conversation flow naturally. This setting opens the door to honest, casual conversations where both parties can relax, allowing a natural connection to develop.
A workout together can be an opportunity to bond over shared experiences, whether it's pushing through a challenging exercise or enjoying the endorphin rush afterward. The shared activity builds camaraderie, encouraging a sense of teamwork that carries over into the professional relationship. For example, you could invite your client to something more fun and engaging, like flipping tires at a fitness challenge. It’s memorable, creates stories, and solidifies a unique bond.
2. Share a Meal with Them 🍽️
Breaking bread together has long been a cultural cornerstone for building relationships. Sharing a meal creates a comfortable, relaxed environment where both parties can engage in deeper conversation. Whether it's breakfast, lunch, or dinner, this time together can reveal common interests and values, which are often difficult to uncover during formal meetings or calls.
Start by asking the client about their favorite restaurant or cuisine, then lean into their preferences. This simple act shows thoughtfulness and consideration, making the client feel valued and understood. Plus, meals allow for casual conversation that veers away from the professional into personal stories, making it easier to establish trust and rapport.
Overcoming Barriers to Connection
Making time for these activities can be challenging, especially when schedules are packed. Initiating the workout or meal might feel awkward, or you might worry about how you’ll come across. It’s easy to overthink it—“What if I look dumb? What if they say no?”
Here’s the reality: You won’t regret it.
In every case, the effort you put into making the ask will be appreciated. Even if your client initially hesitates, the mere fact that you made the gesture shows your willingness to go above and beyond to build a personal connection.
The Long-Term Impact
Taking the time to work out or share a meal with a client does more than just create a bond—it can transform the relationship entirely. By stepping away from strictly professional settings, you show your client that you care about more than just business transactions. This creates trust, loyalty, and a deeper connection that’s difficult to achieve through traditional business dealings alone.
Remember, relationships built outside the boardroom can have a profound effect on what happens inside of it. You’ll find that clients who feel genuinely connected to you are more likely to trust your recommendations, continue working with you, and even refer you to others.
Final Thoughts
Yes, it’s tough to make the time, and yes, you might feel uncertain about initiating these events. But once you break through that initial hesitation, you’ll find that the relationship deepens in ways you never expected. 10/10, you will never regret making the ask, and your relationship will never be the same—in the best possible way.
🔥 Hey there, I’m Zach, and I exist to help you achieve your vision because I believe everyone deserves to live a life they love. I am always in your corner!
