Sharing Insights with Brian Sooy on the Everybody Brands Podcast
I had the absolute pleasure of joining my friend Brian Sooy on his podcast, Everybody Brands, to dive deep into a concept that I’m passionate about:
“Don’t just sell a product—sell a process. Help clients build a strategy that converts leads, nurtures relationships, and retains customers for life.”
This isn’t just a philosophy—it’s a mindset shift that can revolutionize how businesses approach their goals and connect with their audiences.
When Brian asked me to break this down, we explored what it means to create lasting value for clients. Too often, businesses focus solely on the transactional side—selling a product or service without taking the time to build a strategy around it. But here’s the thing: without a process that guides people through their journey, you’re leaving so much opportunity on the table.
In our conversation, we discussed the key steps to go beyond selling:
Understanding Your Client’s Pain Points – This is where it all starts. By listening to and empathizing with your clients, you not only show that you care but also position yourself as the solution to their challenges.
Crafting a Strategic Process – It’s not just about what you’re offering—it’s about how you’re offering it. Do you have a clear strategy for nurturing leads and building trust?
Focusing on Relationships Over Transactions – Long-term success is rooted in relationships. When clients feel valued and supported, they’ll stick with you for the long haul—and they’ll refer others to you.
Retention as the Ultimate Goal – The final step is retaining those hard-earned customers. By investing in your relationships with clients, you ensure they keep coming back.
Brian has such a talent for asking the right questions and digging into what matters most, and I’m grateful for the opportunity to unpack these ideas with him. One thing I love about podcasting is how it allows for real, authentic conversations that can spark inspiration—not just for the listeners, but also for those of us behind the mic.
If you’ve been feeling stuck in the “sell and move on” cycle, I encourage you to give this episode a listen. Brian and I unpack not only the “why” but also the “how” of building a process that truly serves your clients and positions your business for growth.
📢 I’d love to hear your thoughts! What stood out to you? How have you approached building strategies and processes in your own work?
👉 Take a listen to our conversation and let me know what resonates. I’m here to keep the dialogue going, so don’t hesitate to drop your insights in the comments!
Let’s continue to challenge ourselves to think bigger, serve better, and build strategies that leave a lasting impact.
